Announcing the Dephlex Creatives Rebrand
It’s a fascinating concept that “the shoemaker’s son always goes barefoot”. Today, the shoemaker finally decides to make shoes for his family. We are happy…
Branding 101: How Brand Identity Is Defined
What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Branding pro Marty Neumeier defines a brand identity as “the…
Branding 101: Naming and Tagline
Have you ever wondered looking at bold fascinating signboards asking you to buy something or the other, and why they stand out? Have you noticed…
Branding 101 : Brand Architecture and Why it Matters
“Brand architecture needs to be rooted in consumer behaviour but is too often constructed around internal organizational constraints and objectives.” -Professor Kevin Lane Keller Brand…
Branding 101: Build a Positive Company Culture
“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” – Howard Stevenson Company culture is the personality of a company. It defines…
Branding 101 : Develop a Brand Core!
No matter how beautiful the logo or powerful the tagline, if a brand doesn’t know its core — who or what it truly is —…
Branding 101 : Build a Brand not a Logo!!!
Many businesses overlook the true potential of what a brand can and will accomplish, settling for just a logo. So, what sets a brand apart from…
Thank You To All Our Partners – You’ve Been Amazing!
We ❤ Our Partners. We’re not in this to make a quick buck. For us, it’s all about building long-term partnerships with our clients, getting…
Digital Branding: Is Your Logo Responsive?
In today’s world – A logo has to work harder than ever before. In 2018, the number of internet users grew to 4 billion. Of…
Dephlex Creatives: Highlights and Best Moments from 2018
2018 has been an incredible year for the team at Dephlex Creatives, LLC. Our team has grown, we’ve opened another company and our project portfolio…