Branding 101: Naming and Tagline
Have you ever wondered looking at bold fascinating signboards asking you to buy something or the other, and why they stand out? Have you noticed…
Branding 101 : Brand Architecture and Why it Matters
“Brand architecture needs to be rooted in consumer behaviour but is too often constructed around internal organizational constraints and objectives.” -Professor Kevin Lane Keller Brand…
Branding 101: Build a Positive Company Culture
“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” – Howard Stevenson Company culture is the personality of a company. It defines…
Branding 101 : Develop a Brand Core!
No matter how beautiful the logo or powerful the tagline, if a brand doesn’t know its core — who or what it truly is —…
Branding 101 : Build a Brand not a Logo!!!
Many businesses overlook the true potential of what a brand can and will accomplish, settling for just a logo. So, what sets a brand apart from…
Dephlex Creatives: Highlights and Best Moments from 2018
2018 has been an incredible year for the team at Dephlex Creatives, LLC. Our team has grown, we’ve opened another company and our project portfolio…
15 Factors to Consider When Choosing a Web Agency In 2019
One of the hardest things about launching a new website is choosing the right agency. With so many agencies out there, all with good references, it…
How To Establish Yourself As A Leader
Anyone is often a pacesetter, whether it being your official job title or not. Leadership is most frequently thought of in terms of title, however,…
THE BEGINNERS SEO GUIDE
Search engine optimization or SEO for brief is a technique to rank high on the search engines. With higher web penetration, the search approach has…
Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business with you. Why should you appreciate branding? Since nowadays, everybody…