It’s 2022, Do I Need a Website for My Small Business?
In today’s business world, having an online presence is more important than ever. If you’re thinking about starting a small business, you might be wondering…
How To Find And Target The Right Audience On Social Media
When it comes to social media, it’s important to target the right audience. After all, if you’re spending time and effort on social media, you…
How To Market Your Small Business For Free In 2022
Can you believe it’s already in the middle of 2022? It seems like only yesterday we were all talking about 2020 as the “year of…
Branding 101: How Brand Identity Is Defined
What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Branding pro Marty Neumeier defines a brand identity as “the…
Branding 101: Naming and Tagline
Have you ever wondered looking at bold fascinating signboards asking you to buy something or the other, and why they stand out? Have you noticed…
Branding 101 : Brand Architecture and Why it Matters
“Brand architecture needs to be rooted in consumer behaviour but is too often constructed around internal organizational constraints and objectives.” -Professor Kevin Lane Keller Brand…
Branding 101: Build a Positive Company Culture
“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” – Howard Stevenson Company culture is the personality of a company. It defines…
Branding 101 : Develop a Brand Core!
No matter how beautiful the logo or powerful the tagline, if a brand doesn’t know its core — who or what it truly is —…
Branding 101 : Build a Brand not a Logo!!!
Many businesses overlook the true potential of what a brand can and will accomplish, settling for just a logo. So, what sets a brand apart from…
Digital Branding: Is Your Logo Responsive?
In today’s world – A logo has to work harder than ever before. In 2018, the number of internet users grew to 4 billion. Of…